Professor Kimes will give you practical strategies to determine how you can improve your meal duration and your reservation systems, which are critically important to increasing revenue when your restaurant is at capacity. Hospitality Management Certification The courses in this Certification are designed for individuals who wish to develop a solid foundation of management concepts and skills. Rob Kwortnik, Associate Professor of Services Marketing, joined Cornell’s faculty after earning his Ph.D. in Business Administration from Temple University in 2003. When your restaurant is busy, every minute can count towards increasing your revenue. The eCornell Suite of Certificate Programs. In essence, demand management requires us to ask “How should we set our prices?” “How will we guarantee that our distribution partners ensure timely delivery?”. You’ll quickly develop the technical expertise and broad, strategic focus needed to become a top-level hospitality manager. This course teaches you how to strategically overbook and how to evaluate groups in order to determine which rates to charge. With the completion of an action plan at the end of the course, you will be ready to apply what you learn to your own organization. Fill out the form below to download program information and connect, This site is protected by reCAPTCHA and the Google. The in-depth review of sample case studies in this course will provide you with the tools you need to examine your own property’s reports. Then you can analyze the six stages of meal duration to determine where you can reduce time while maintaining a pleasant dining experience for your customers. Maybe you want to increase market share, retain more customers or generally broaden consumer awareness. You'll also learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies. The course Understanding Financial Statements is required to be completed prior to starting this course. See first-hand how the successful implementation of new media can help you deliver on your firm's "brand promise", enabling you to deal with market uncertainties and guide your organization toward sustained profitability. This certificate consists of 18 two-week courses – 14 core and 4 elective courses – and provides the essential skills you need to ensure that your organization runs like a well-oiled machine. Scott Gibson is the J.E. Hospitality Management 360 Certificate from Cornell Hotel School, 180 Professional Development Hours (18 CEUs), 24 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification, 24 credit hours toward HRCI recertification, 25.25 Professional Development Units (PDUs) toward PMI recertification, Hospitality managers working in hotels and corporate offices, Hospitality professionals aspiring to management positions. These courses will delve into more advanced techniques in prescriptive analytics including optimization and modeling. In this course, you'll answer those questions and explore how pricing and distribution strategies can directly affect demand for your service. In this course, you'll examine innovations and trends in new media, and ways to leverage them to your brand's advantage. Certificate: Master's Certificate in Hospitality Management "I completed the Hotel Real Estate Investments & Asset Management certificate program in 2010 at eCornell and it was excellent. To increase your chances of success, you need a proven system of data-driven tools focused on profits, not just costs. Zollinger Professor of Finance at the College of William and Mary Mason School of Business. You will examine the different approaches to taking and managing reservations, whether by phone, online, or mobile. During the guests' experience, managers and staff will learn how to engage with guests to win and maintain their loyalty. This modal dialog contains payment options. He is currently a Professor of Finance in the SC Johnson College of Business. In this course, you will explore the role that micro and macro forces  play when conducting a situation analysis. You will consider how new media can improve your marketing efforts by managing customer expectations and enhancing the consumer experience, and you'll discuss how to measure the success of those efforts. Dean Walsh came to Cornell with extensive industry experience, including posts as director of training and development for Nikko Hotels International, corporate training manager for the former Bristol Hotels, and senior auditor for Loews Corporation. Moving to Cornell 21 years ago, she continued teaching international management and marketing at the Johnson Graduate School of Management and as of January 2008 at the School of Hotel Administration. She became director of rooms at The Statler Hotel at Cornell in 1992 and joined The Hotel School faculty in 1995, where she teaches courses in hotel and casino operations. Kimes has served as a consultant to many hospitality enterprises around the world, including Chevy’s Fresh Mex Restaurants, Walt Disney World Resorts, Fairmont Hotels and Resorts, Starwood Asia-Pacific, and Troon Golf. As you make budgeting and investment decisions, your knowledge of how vital financial markers indicate relative health in the organization will help drive initiatives to meet your company’s financial goals. Prior to his work in the travel industry, Dr. Carroll was an assistant professor of economics at Drew University where he taught courses in econometrics, public finance, labor, and environmental economics. in labor studies from the University of Massachusetts, and a Ph.D. in economics from Penn State. She resides in the property development and management department, where she is responsible for the curriculum in Hospitality Facilities Management, Hospitality Asset Management, Sustainable Development, and Introduction to Sustainable Hospitality. Understanding Financial Statements Course, Services Marketing Planning and Management Course, Introduction to Hotel Revenue Management Course, Leading Strategic Change Initiatives Course, Fundamentals of Hospitality Strategy Course, Using Ratio Analysis to Evaluate Financial Performance Course, Evaluating Business and Customer Factors Affecting Marketing Decisions for Services Course, Forecasting and Availability Controls in Hotel Revenue Management Course, Marketing the Hospitality Brand Through Digital Media Course, Utilizing Income Statements and Operational Data Course, Introduction to Restaurant Revenue Management Course, Managing Meal Duration and Reservations Course, Implementing Brand Strategy Through Digital Media Course*, Pricing Strategy and Distribution Channels in Hotel Revenue Management Course*, Overbooking Practices in Hotel Revenue Management Course*, Non-Traditional Applications of Hotel Revenue Management Course*, Building a Resilient Services Marketing Information System Course*, Developing a Service Strategy and Managing the Brand Course*, Managing Service Demand through Pricing and Distribution Strategies Course*, Developing an Integrated Marketing Communications Strategy for Services Course*, Optimizing Your Food and Beverage Menu Course*, Managing Your Food and Beverage Supply Chain Course*, Optimizing Restaurant Space and Pricing Course*, Financial Analysis of Hotel Investments Course, Developing an Asset Management Strategy Course, Achieving Hotel Asset Management Objectives Course, Valuing Hotel Investments Through Effective Forecasting Course, Valuing Hotel Intellectual Property and Structuring the Capital Stack Course, Pricing Strategy and Distribution Channels in Hotel Revenue Management Course, Overbooking Practices in Hotel Revenue Management Course, Non-Traditional Applications of Hotel Revenue Management Course, Optimizing Restaurant Space and Pricing Course, Building Demand During Slow Periods Course, Price Sensitivity and Pricing Decisions Course, Segmentation and Price Optimization Course, Displacement and Negotiated Pricing Course, Search Engines and Online Selling: Stimulating Incremental Demand Course, Implementing Brand Strategy Through Digital Media Course, Mastering the Time Value of Money Course*, Making Capital Investment Decisions Course*, Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions Course*, Raising Capital: The Process, the Players, and Strategic Considerations Course*, Services Marketing Planning and Management Course*, Evaluating Business and Customer Factors Affecting Marketing Decisions for Services Course*, Introduction to Restaurant Revenue Management Course*, Managing Meal Duration and Reservations Course*, Building Demand During Slow Periods Course*, Success Metrics for Hospitality Digital Marketing Course, Search Engines and Online Selling: Stimulating Incremental Demand Course*, Building a Resilient Services Marketing Information System Course, Developing a Service Strategy and Managing the Brand Course, Managing Service Demand through Pricing and Distribution Strategies Course, Developing an Integrated Marketing Communications Strategy for Services Course, Optimizing Your Food and Beverage Menu Course, Managing Your Food and Beverage Supply Chain Course, Leading Your Team to Optimize Results Course, Operating a Profitable and Responsible Beverage Program Course*, Interpreting the Behavior of Others Course*, Fostering a Culture of Service Excellence Course, Developing Service Excellence Competencies Course, Delivering an Excellent Customer Experience for Your Organization Course, Developing a Culture of Empowerment Course, Grape Varietals of California, the Pacific Northwest, and New York Course, Experiencing Wines of California, the Pacific Northwest, and New York Course, Discrimination Law in the Hospitality Industry Course, Specific Discrimination Laws in Hospitality Course, Advanced Hospitality Leadership Capstone Course, Advanced Hospitality Management Capstone Course, Advanced Hospitality Strategic Marketing and Brand Innovation Capstone Course, Advanced Hospitality Strategy Capstone Course, Advanced Hotel Real Estate and Asset Management Capstone Course, Advanced Hotel Revenue Management Capstone Course, Global Hospitality Trends and Best Practices: Profit From Change Course*, Competitive Pricing and Revenue Management in a Low-Demand Environment Course*, Hospitality Marketing in Uncertain Times Course*, Global Trends and the Implications for HR in Hospitality Course*, By sharing my information I accept the terms and conditions described in, Hotel Real Estate Investments and Asset Management, Advanced Certificate in Hospitality Leadership, Advanced Hospitality Revenue Management: Pricing and Demand Strategies, Wines of California, the Pacific Northwest, and New York, Advanced Hospitality Strategic Marketing and Brand Innovation, Advanced Hotel Real Estate and Asset Management. Hospitality Management Certificate ... - Samuel Curtis Johnson Graduate School of Management  Dr. Carvell is also involved with evaluating the effectiveness of hotel company business strategies using strategic benchmarking and Economic Value Added analysis. This modal dialog contains payment options. Additionally, the way you manage reservations is crucial, especially during busy periods. The hospitality business has more moving parts than most people realize, and more customer touchpoints than any other industry. He has recently finished a major project designed to identify the determinants of hotel demand for U.S. hotels and another on economic and capital market antecedents of venture capital commitments. Learn how to get a hold on your organization's finances and make informed decisions based on profit and performance. Whether you are managing the financial performance of a department, unit, or the organization as a whole, working with these ratios can help identify opportunities and allow you to make adjustments to improve performance. Master Certificate in Hospitality Management A career in hospitality management means that you are involved in every aspect of your property’s many moving parts. Dr. Carroll is a Clinical Professor (ret.) Explore various approaches to managing distribution channels including direct sales, agencies, the Internet, and opaque pricing channels. Hotels can protect themselves against revenue loss from no-shows by overbooking. Using tools provided in this course, you will explore best practices in leading teams, assess case studies, and examine functional conflict. I can only answer this question with another set of question and my life experience. Alex earned his undergraduate degree at Purdue University in Restaurant, Hotel, and Institutional Management and is also a trained chef with a degree in Culinary Arts from The Culinary Institute of America in Hyde Park, New York. Loyal repeat customers are key to the success of any food and beverage operation. You will explore the key inputs of space, time, and price to determine how you make appropriate trade-offs to maximize restaurant revenue. Any business that has relatively fixed capacity, perishable inventory, and time-variable demand can increase revenue using revenue management—not just hotels. Dr.  Carvell has published numerous articles in academic and professional journals including the, Financial Analysts Journal, Journal of Portfolio Management, and the Cornell Quarterly, and is the co-author of. When your restaurant is busy, you might think that you can't possibly generate any additional revenue. She was awarded the CHR Award for Industry Relevance in 2010, 2012 and 2014 and was given a lifetime achievement award by the Production and Operations Management Society in 2010. Hear Roger Perez, an eCornell Master Certificate in Hospitality Management student, share his story and experience with the eCornell certificate program. Accreditation Students who successfully complete all six courses in this certificate program receive a Brand Management Certificate from Cornell SC Johnson College of Business. at the School of Hotel Administration. Roger is … This course teaches you how to set prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. To achieve success and survive unpredictable challenges, hospitality organizations need to set themselves apart from competitors. A well-run marketing information system captures, organizes, analyzes, and interprets data from a wide variety of sources to create a robust portrait of the ideal customers and their specific wants or needs. In addition to these ongoing efforts, Dean Walsh is working in collaboration with her colleagues on the Cornell SC Johnson leadership team on growth initiatives to strengthen the school and take advantage of opportunities afforded by the establishment of the college, including the potential to develop programming in New York. In this certificate program you will develop the skill set necessary to perform all key aspects of data science efficiently. Alex Susskind is a Professor of Food and Beverage Management and is currently serving as the Associate Dean for Academic Affairs. The 23 eCornell certificate programs cost $2,000 to $6,000 about the same as students would pay for similar in-person programs. It's hard to overstate: A marketing strategy lives or dies in communication with the customer. You'll be exposed to sound marketing concepts, advice from industry experts, and actual experience with new media in exercises and simulations. Anne-Christine Procope Master Certificate in Hospitality Management This Twenty-Seventh Day of January, 2016 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. So how can you draw on these technologies to enhance your operations and provide distinct customer value? From 2005 to 2006, she served as interim dean of the school, and from 2001 to 2005, she served as the school’s Richard and Monene P. Bradley Director of Graduate Studies. A company's financial performance, and its ability to grow and thrive over time, can be assessed through ratio analysis, the basic evaluation tool for asset management, solvency and profitability. While at Cornell, Stanley discovered her passion for beverages through the courses “Introduction to Wines,” “Food and Wine Pairing,” and “Beverage Management.” Upon graduation, she continued this enthusiasm for beverages and food service in both hotel and restaurant operations on the West Coast, where she worked for the Four Seasons Hotel, Newport Beach, and the Wine Cask in Santa Barbara. You will also identify the skills needed to develop relationships crucial to your career development as a leader, based on the research and expertise of Professor Kate Walsh, Ph.D. of Cornell University’s School of Hotel Administration. Best known for its Hospitality programs, the University has a well-established reputation among business professionals. She is also a former New York State Certified Public Accountant. These programs focus on strategy development, business acumen, and the crucial leadership skills needed for execution. In 2015, she was awarded the Ted Teng ’79 Dean’s Teaching Excellence Award. Finally, you will devise pricing strategies that are most effective when your restaurant is busy. Professor Reneta McCarthy brings first-hand knowledge of hotel operations to this course, providing insights and guidelines that will give participants a good understanding of the inner workings of today's hotels. Cheryl Stanley is a lecturer in food and beverage management at the Cornell School of Hotel Administration (SHA). You'll explore a process-based approach to designing creative communications using a variety of methods and media. *Discount is on prepayment only and does not apply towards degree programs, corporate partnerships, custom programs, executive education programs, PHR Prep, Plant-Based Nutrition, Pharmaceutical Management, any single course, or previous enrollments. You'll experience the challenges involved in maintaining your brand's promise across a growing array of new media channels. in Journalism from Temple and an MBA from California State University, Northridge. Dr. Carvell has worked for professional money managers in the area of applied strategy in the equity market and served as a consultant to the Presidential Commission on the 1987 stock market crash. You'll then take what you have learned and apply it to your existing marketing efforts based on industry best practices and time-tested frameworks for profitable marketing. Already, members of the faculty have traveled to Washington, D.C., New York City, and Los Angeles to learn from corporate executives and other experts in the hotel, restaurant, real estate finance, and technology sectors. She was given the Vanguard Award for Lifetime Achievement in Revenue Management by the Hotel Sales and Marketing Association International in 2017. 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